Yes, App Annie will be at Mobile World Congress and GDC 2012. Don't miss out!

It's that time of year again. Next week, Mobile World Congress kicks off in Barcelona shortly followed by GDC in San Francisco. And App Annie will be there at both conferences delivering app store insights from the frontline.

Mobile World Congress, 27 Feb - 1 March 2012 (Barcelona)
We'll be sharing new app store data trends from App Annie Intelligence at the International Mobile Gaming Awards and we'll also be involved in discussion groups and panels at WIPJam and mPowered Brands respectively.

mPowered Brands, 28 February 8:30am-12:30pm, Hall 2.1
WIPJam, 1 March 9am - 4pm FIRA, App Planet, Auditorium A
International Mobile Gaming Awards (IMGA), 1 March 9:30am - 4pm FIRA, App Planet, Auditorium C

Game Developers Conference, 5-9 March 2012 (San Francisco)
We've partnered with the GDC Smartphone and Tablet Games Summit to bring you more App Annie goodness. You'll find a special App Annie gift (soon to be announced) available in GDC totebags and at our booth on the Monday and Tuesday only.

So if you're going to be in Europe or the US, come find us. We're expanding our product range so are always keen to get your feedback.

See you in the next couple of weeks!

- The App Annie Team

They’ve grown big and fast. They’re rampant in Asia. Now they’re making us pay.

Today App Annie unveils the 7 key trends you need to know about in the “Rise of the Planet of the Apps”. App Annie’s premium service - ‘App Annie Intelligence’ – employs cutting-edge statistical and data models to generate the most accurate market estimates available for app stores today. Companies like EA, Microsoft, Nokia, Sega and Tencent already rely on App Annie to identify macro trends in today's international app store economy.

1. East Asia - Land of the Rising Downloads
East Asia was a fertile land for Apple in 2011. In particular, China saw a 298% increase in downloads and a 187% increase in revenue, whilst Japan saw a 98% increase in downloads, and a 88% increase in revenue. These markets are now significant not just because of their sheer size, but also the growth rate. These markets are becoming increasingly important for international app publishers - notably apps such as Angry Birds and Fruit Ninja already have huge audiences in these regions. Look for international app publishers to continue to raise their game in their understanding of localization, Asian tastes for UI and local marketing channels. To start, here's a glimpse of the current top apps in China and Japan. 

2. Norway - Planet of big money downloads
In a global comparison of average revenue per app downloaded, Norway has emerged top at $0.37 per download, nine times more than up-and-coming superpower China.* When looking at app store monetization, it appears there are only very loose correlations between GDP per capita and $ per download by country. To get the full equation, one needs to consider other factors including smartphone penetration and local currency support.

3. Biggest prize money in the US (and Japan)
The #1 grossing app in the US generates nearly 10x the revenue of the #1 app in China.* The most surprising insight is that the top app in Japan earns 90% compared to the US for a country that has 1/6 the smartphone population (according to analysts). What’s significant is that you need only acquire a fraction of the users in Japan to earn the same revenue as in the US.

4. In-App Purchase (IAP) revenues rocket.
The absolute growth of freemium and in-app purchase revenues has been well-documented. We go one level deeper to see if apps with in-app purchases actually earn more revenue on a per app basis.

The result - In Jan 2011, the top 100 apps with IAP and without IAP were monetizing the same amount per app. By Dec 2011, apps with IAP were monetizing 2.2X more than apps without IAP. If you have a great product, you’ll raise your revenue ceilings with a freemium rather than premium model. We've seen leading publishers like EA, Glu, and Gameloft place bets on freemium in the past year with considerable revenue gains.

5. Taking flight - Growth rate of iPad downloads
"I already have a Macbook Air, and an iPhone, so why do I need an iPad?"  Despite this common and yet unresolved issue, downloads on iPad for 2011 have grown 200%, compared to 70% for downloads on iPhone. Data suggests that the tablet will continue to convert notebook and smartphone owners at an increasing rate, and eventually represent 60% of the PC market by 2015 (SOURCE: IDC and Gartner).

6. iPad - A significant slice of the iOS pie
Revenues from iPad apps are now contributing to 30% of overall iOS revenue, with iPhone and iTouch app revenues contributing 70%. The significant revenue share validates Apple's continued efforts in iPad innovation and marketing, which would soon manifest in the rumored upcoming release of iPad 3. This should also be of significant interest to Google, who have yet to establish their own consumer market for tablets.

7. iPad - double the dollar sunshine
The iPad, at 2.13X more pixels, is generating 2.4X more revenue per download compared to the iPhone. Other factors that could contribute to this include the difference in app prices, and differences in consumer use. These characteristics require a different thought process in iPad design and development, going beyond simply increasing image resolutions for the bigger device.

* China is chosen as the reference point in this comparison, but China is not the country with the globally lowest revenue for #1 grossing app or in terms of revenue per download.

Methodology

To find out more about the data behind this infographic, please visit the App Annie Intelligence page.

East Asia - Land of the Rising Downloads: A measure of the growth of downloads and revenues from all iOS apps in China and Japan from Jan 2011 to Dec 2011.

Norway - Planet of the big money downloads: A measure of the average revenue generated per downloaded iOS app in all countries in 2011.

Biggest prize money in the US: An indexed measure of the local revenue earned in 2011 by the top grossing iOS app in each country.

In-App Purchase (IAP) revenues rocket: A measure of the total revenue earned by the top 100 grossing iOS apps with in-app purchase, and the top 100 grossing iOS apps without in-app purchase in 2011.

Taking flight - Growth rate of iPad downloads: A measure of the growth rate of iOS downloads on iPad against that on iPhone in 2011.

iPad - A significant slice of the iOS pie: A percentage breakdown of total iOS revenue (iPhone+iTouch, iPad) in 2011.

iPad - double the dollar sunshine: A measure of the revenue generated by iOS app download on iPad against that on iPhone in 2011.

-The App Annie Team

Learn more about App Annie Intelligence from Frederic Thuard, EVP

Hello Casual Game Publishers of Europe,

Are going to be in Hamburg, Germany for one of Europe's largest gaming conferences? Then why not meet up with Frederic Thuard, EVP of App Annie? For all of your European fans who have been flooding us with emails about our new product App Annie Intelligence, this is an excellent opportunity to find out more. Frederic can show you how it works and how it can transform your app store strategy.

Frederic can also whet your appetite about our upcoming Android launch. It's coming soon, we won't say when but trust us that it'll be not too long now.

Hope to see you in Hamburg,

- The App Annie Team

We've launched a brand new website, packed full of new features!

It's finally here. In the early hours of the morning on Wednesday 11 January 2012, the brand new AppAnnie.com went live. We’re excited to announce four new features with this site:

1. NEW ANNIE: She's Got a New Look!
Yes, Annie was bugging us for a completely new look, so we gave her one. She's now a fearless data geek armed with numbers, thick glasses and shocking ginger hair.

2. NEW PRODUCT: Introducing App Annie Intelligence
Today marks the official launch of our premium market intelligence product. We're confident to say that it provides the most advanced and accurate market estimates for app stores available today. It's already an indispensable source of intelligence for many of the Top 10 iOS publishers.

3. NEW NAME FOR APP CARE: App Annie Analytics
We've decided to rename App Care. Why? Because 'App Annie Analytics' is simple and does exactly what it says on the tin. Our products are easy-to-use so our product names should be easy to understand.

4. OUT NOW: Analytics for Android Private Beta
If you're an App Annie Analytics user, you may have noticed that we have commenced our private beta. You can sign up on your Analytics dashboard right here.

Let us know what you think about the new Annie on our Facebook, Twitter or LinkedIn pages!

-The App Annie Team

Because company spokespersons care about how they look too.

So whilst our product development team has been busy working on making App Annie products better and better, our graphic designer has been working on giving the website and Annie a little makeover.

A new website is on its way. And we promise there will be loads more juicy information about who we are, what we're planning for the future, our newest products and basically how we can help you be the most awesome app publishers that there ever were.

Signing off,

- The App Annie Team

The scale of China's consumer base is simply daunting, but can Apple take advantage?

Most developers in mainland China actually concentrate on international markets like Japan, SE Asia as well as Western regions since they find it much easier to monetize their games here. Many of the top mobile games in Japan for example are developed by Chinese companies. So we decided to ask Chinese game publishers what they thought of this news. Most welcomed it and said they were considering diverting more resources into the Chinese market than they had previously allocated. Haining Wang, CEO of Happy Elements, a leading Chinese game developer, had this to say:

"This news is a catalyst to push us to consider the Chinese market as soon as possible. So, it probably will speed up our process to launch mobile games in China. About whether we would focus more on China, we would need to monitor market performance to make the decision."

As it stands today, China's share of iOS world free downloads currently far outweighs that of world revenues, but this gap should shrink significantly in the near term. Here's why:

• Expansion of Payment Options
  Although Apple's move does not include web-based payment solutions such as AliPay (similar to PayPal), using local bank cards will decrease transaction cost for many users. According to Haining, this move will convert a lot of users who currently only download free apps into paid users.
• Targeting Hackers
  Empowering Chinese customers to use local banks is also expected to combat their need for finding alternatives, which often results in hacking. A recent story about Apple's business in China was the use of "Black Cards", or hacked iTunes account cards that consumers buy from unlicensed third parties. Unfortunately, despite the use of local currency, "The high rate of black cards in China might last for a long time if Apple or Taobao don’t take any action against it," says Haining. Taobao has taken steps to block keywords from its search and take down illicit items, but in a country where most software can be gotten at a significant discount, or even free, it is unrealistic to think that issues like this will disappear. Over the coming months we'll monitor how Apple deals with hackers in China.

• Plastic's Proliferation in the World's Largest Consumer Market
  Another major factor in Apple's potential is China's ever-expanding credit card market, which Mastercard has predicted will become the largest in the world by 2020. As credit cards are more seamlessly incorporated into consumers' lives, especially if Apple's next phone is NFC capable, their revenues in China should keep surging upward.

• Strong Performance of Hardware Products
  
  A few months ago, Penn Olson included this infographic, made by Motley Fool, in a report about China's taste for Apple.
  
  
  
  iPhone and iPad adoption in China has been remarkably strong. According to a report on China Mobile by Bloomberg, Apple is so popular that even customers who don't have 3G are buying iPhones and downloading apps.

Wait and Watch, and Count
Given Chinese consumers' taste for Apple, the new ability to link iTunes to their credit card and a widened product price range, not to mention the upcoming local release of the iPhone 4S, look for China's App Store to become a major contributor to the App Store's bottom line. We'll be tracking these stats here at App Annie and will report back on the development of China's Apple Store.

An industry event by app developers, for app developers
Apps World Europe 2011 aims to address the entire app ecosystem, including web apps, mobile apps and TV app stores. This year, they're offering a completely free to attend Developer Zone focused on gaming, web apps and mobile platforms. This year there will be 4000+ attendees, 100 exhibitors and 150+ speakers from companies including Virgin Media, Spotify, Rovio, BBC, Vodafone, Electronics Arts, Sky and many more - NOT TO BE MISSED. It is being hosted in London on 29-30 November 2011.

Meet Fred Thuard, App Annie EVP
Our very own Fred Thuard will be chairing Zone 2 on Day 2, 'New Platforms & Technology". If you're an app developer looking for better ways to promote your app, it's advice you'll not want to miss. And it's FREE!

When: Day Two, 30th Nov 2011 - Event Chair Welcome & Introduction at 9:40 a.m.
Where: Developer Zone 2
Price: FREE, as part of the Developer Zone

Fred can also give you a sneak preview of our premium product 'Advanced Store Stats'. If you'd like to book a meeting with Fred in London, just email us at contact@appannie.com

See you in London!

- The App Annie Team

Meet App Annie EVP Fred Thuard at EBG's Mobile & Social Media Conference in Paris

EBG Takes Over Paris for Their Two-Day MSM Bonanza

App Annie users of France and Europe,

If you are attending Electronic Business Group's Mobile & Social Media conference in Paris November 22-23rd, we'd love to meet you there! This high octane conference on MSM, which carries the tag-line "If you sleep, you die", will feature talks and panels for the app developer, the entrepreneur, the social media junkie and everyone in between. The conference will be held in Espace Grande Arche in Paris.

App Annie EVP Fred Thuard Will Moderate Two Panels on Day 1

We're excited to announce that Fred Thuard has been selected as a moderator for two panels. Fred will be moderating the following panels on Day 1, Tuesday Nov. 22nd:

• "Economic Models for Paid Applications" at 11:55 a.m.
• "Top 10 Mobile Applications that Generate Turnover" at 4:30 p.m.

Meet Fred for a Sneak Preview of our Market Intelligence Product

During the conference, Fred will also be meeting with industry professionals, and will be available to give a sneak preview of our new market intelligence product, "Advanced Store Stats". If you're in Paris during the conference and would like to meet, please email us at contact@appannie.com.

The conference will be held at Espace Grand Arche in Paris. Look forward to meeting you there!

App Annie will be in Hong Kong for Mobile Asia Congress 16-17 Nov.

Dear App Annie Users,

At App Annie we love to explore and learn about the newest innovations in mobile technology and we always want to keep pace with the fastest growing markets. So naturally our calendars are marked for the Mobile Asia Congress, Hong Kong on 16-17 Nov. This two day gathering will feature senior mobile industry leaders from companies like China Mobile, Alcatel-Lucent and Ericsson and many more.

App Annie CEO Bertrand Schmitt will be at the conference meeting with publishers, carriers and handset makers. He will also be available to give sneak previews of "Advanced Store Stats", the powerful and accurate market intelligence data available for app stores. If you're in Hong Kong during this time and would like to meet with Bertrand, just email at contact@appannie.com. Click here for the email link.

This mobile "meeting of the minds", as the GSMA calls it, will be held at the Hong Kong Convention and Exhibition Centre. Hope to see you there!

What's the best way to penetrate foreign app stores? There's a case for localization.

If you want to maximize your app's revenue on iOS, recent data shows that you're going to have to think bigger than just the U.S. market. According to our September statistics, the U.S. accounted for just 28% of the free download market and just 34% of global revenue from iPhone apps.

One point stuck out from this slide: language. In both cases of free download and revenue share, the number two spot behind the U.S. is occupied by an East Asian country with a non-Latin writing system (China and Japan). Also, 50% of the countries within the top 10 for downloads and revenue are non-English speaking countries from Europe and East Asia. The question is, if an app publisher wishes to gain traction in these countries in terms of downloads and revenues, how important is it to localize one's apps? We'll be looking at this in more detail over the coming weeks, but we thought we'd first show you some simple statistics generated from our free web product Store Stats. The graph below shows the extent to which localized apps dominate the top 25 in Asian and European countries. We decided to investigate a little further.

North of 60% of the top 25 iPhone apps in Korea have Korean names and the other East Asian countries Japan, Taiwan and China lie between 30% and 60%. Nearly 50% of the top 25 apps in China are Chinese language apps. Clearly the propensity of users in these countries to download and to spend money within English-language apps is much lower than in other countries. And understandably. If one really wants to break into the charts for East Asian countries, you really need to think about localization of your app into their native language to increase your chances.

Is localization less important in European countries? There does seem to be a greater prevalence of English language apps in these countries where the standard of English language understanding is much higher and where the culture is much closer. The iPhone free downloads charts for France, Italy, Germany and Spain all have close to 90% penetration by English language apps. However, we've seen in other platforms such as on Facebook that companies such as Zynga and 6waves have seen major success when they launched localized versions of their app (see Cityville's launch in French, Italian, German and Spanish which was the company's most successful game launch ever). The console games industry has been localizing games for decades with great commercial success. Many of these companies have also started localizing for iOS and expect to see the percentage of local language apps dominating national app store charts increase over the next year.

We speak to many app publishers globally, and the appetite to localize one's apps is strong indeed. When you weigh the cost-benefit ratio, you have to consider the incremental downloads and revenue you can gain from strategies like this. The preliminary evidence so far indicates that localization will go a long way to expanding your download and revenue funnel internationally. Expect to see more data insights from us in this area.

Thanks for reading, and we look forward to keeping you in the know.

-App Annie

South Korean now allows games in their iOS App Store, and we already have the data to prove it!

The Games Ratings Board (GRB), the South Korean governmental body that rates video and computer games based on their content, has repealed their long-time ban on games from the iOS App Store. For Korean game developers, whose games have been barred from the iTunes App store in South Korea, they can now head to our rankings page to see how they're doing on the homefront! There's speculation in the news that this decision is related to the upcoming release of the iPhone 4S in Korea next week. Whatever the reason, we're happy that we can now provide all of our users with a whole new area of market data.

Click here to see the current Store Stats for Korea in the games category:

http://www.appannie.com/top/iphone/korea/games/

Come See Bertrand Schmitt's Keynote Address:
"Cracking the App Store: International Marketing Strategies for the New App World"

Dear App Annie users of China,

The speed of mobile growth in China is lightning fast, and as one of the largest IT communities in China, CSDN is right in the middle of it. Their annual mobile developer conference will run Nov 3-4th at the China National Convention Center in Beijing, and if you're in the area, we'd love to see you. The event boasts an impressive agenda with over 140 talks on a wide variety of topics over just two days. Our CEO, Bertrand Schmitt has been selected as one of the keynote speakers and will be giving his talk about international app store strategies on Friday afternoon at 3:30 pm. Bertrand will also be moderating a panel on mobile games on Thursday Afternoon at 4:30 pm. Click here for more information on the conference: http://mdcc.csdn.net/en2011/index.html

VP Marketing Oliver Lo will also be at the conference and would love to chat with you about our new market intelligence product. It's called Advanced Store Stats and it offers the most accurate market intelligence data out there for iOS apps. We're very excited about it, and hope you will be too. Now, if you just want to stop by to say hello and tell us what you love about App Annie, we love smiling faces!

If you would like to directly connect with us, just click contact@appannie.com.

Meet App Annie at Techcrunch Disrupt Beijing Oct 31 - Nov 1

Dear App Annie users of China,

China's mobile and tech scene has been steadily growing in stature and we've noticed more and more Chinese developers finding international success on mobile app platforms. So we decided to set up camp at Techcrunch's first event in mainland China. Techcrunch Disrupt Beijing takes place on Monday Oct 31 - Tuesday Nov 1 at the China National Convention Center in Beijing, China. For more details, just go to: http://disrupt.techcrunch.com/BJ2011.

CEO Bertrand Schmitt and VP Marketing Oliver Lo will both be at the conference, and we'll also have an App Annie booth in the 'Startup Alley' section. We'll be able to offer you a sneak preview of our new product Advanced Store Stats for iOS. It offers the most accurate market intelligence data for iPhone and iPad apps. And if you just want to tell us what you love and what you don't love about our products, then come say hello! We'd love to put names to faces.

If you would like to directly connect with us, just click contact@appannie.com.

App Annie users of the UK and Europe,

If you are attending the Nokia World conference in London 26-27 October, then we'd love to see you there. App Annie's EVP Fred Thuard will be at the conference and would love to meet you. Particularly of interest to publishers, consulting companies, carriers and handset makers is our new premium market intelligence product 'Advanced Store Stats'. Yet to be released, Fred can give you a sneak preview of what it can offer. We won't say too much more than that.

If you would like to connect directly with Fred, you can find his LinkedIn profile here:

http://fr.linkedin.com/in/fthuard

A big hello to our Japanese users!

We're so glad to see so many users from Japan, so glad in fact that we thought we'd come and see you all.

App Annie's CEO Bertrand Schmitt and VP Marketing Oliver Lo will be attending the Tokyo Game Show on 15-16 September. We'll both be wearing App Annie badges, so come look out for us. We'd love to gather your feedback for future product development.

If you'll be around, drop us a note at contact@appannie.com, we look forward to meeting you!

- The App Annie Team

The App Annie team will be at Seattle Casual Connect from July 19th to 21th (seattle.casualconnect.org) and we'd love to have a date with you!

We'll be taking this opportunity to meet our users to learn more about how they use App Annie, and give some sneak previews for new products and services to be released soon.

If you'll be around, drop us a note at contact@appannie.com, we look forward to meeting you!

- The App Annie Team

Join App Annie at GamesBeat 2011 in San Francisco July 12-13th, and meet Frederic Thuard, App Annie EVP, on mobile analytics!

If you'll be around, drop us a note at contact@appannie.com, we look forward to meeting you!

- The App Annie Team

App Annie Limited raises Series A investment from IDG Capital Partners, the leading China-focused VC fund backed by IDG and Accel.

Launched in March 2010 and incorporated in Hong Kong, App Annie (www.appannie.com) is the global leading provider of app store analytics and marketing intelligence for the Apple App Store, making it easy for app publishers to safeguard and track their sales, downloads, rankings, and reviews, and enabling anyone to research the market performance of any app.

With more than 13,000 registered users such as executives, marketers, and developers — including more than 50% of the top 100 Apple App Store publishers — App Annie has quickly become the leading and most trusted sales analytics and marketing intelligence service for app publishers, agencies, and anyone doing analytics and market research on the Apple App Store.

Bertrand Schmitt, App Annie's CEO, explains that the investment will be used to expand the scope of the App Annie services to other App Stores, develop new features, and help build additional premium services. "We are very excited to have IDG Capital Partners sharing our vision: all content will move from retail to digital downloads on digital superstores like iTunes, Google Android Market, Amazon, and this will create dramatic changes in the analytics and market data landscape" continues Bertrand.

Xiaojun Li, Partner, IDG Capital Partners has joined App Annie's board of directors. Xiaojun says he "is excited to support a company that has generated such momentum with an audience of international mobile app developers ranging from major game publishers to Fortune 500 companies". He continues that "App Annie's vision is supported by tectonic changes in the software and content industry, a time when business leaders and marketing teams need more market guidance than ever."

More info about App Annie services:

App Care, App Annie's free sales analytics service provides a marketing dashboard, automatic capture and aggregation of app sales, in-app purchases, iAd sales, rankings, reviews, and significant app store events. This gives app publishers an easy way to view all their historical info, track what's happening with each revenue source, manage sales campaigns, and uncover long-term market trends affecting their app business. This service is used and trusted by app publishers representing more than 45,000 apps, providing them with the critical data they need to run their app business.

Store Stats, App Annie's free market intelligence service, provides the most comprehensive market information available for the Apple App Store, enabling users to discover the best marketing tactics and understand market changes by browsing current and historical app store rankings and events across all apps, countries, and categories.

App Annie will soon launch additional premium services. Stay tuned.

For more info, please contact directly, Bertrand Schmitt, CEO of App Annie at bschmitt@appannie.com or leave an email to contact@appannie.com.

More info about IDG Capital Partners:

IDG Capital Partners (www.idgvc.com/en) is a China-focused investment firm with over US$3.8B capital under management. IDG Capital Partners offices are located in Hong Kong, Beijing, Shanghai, Guangzhou, Shenzhen, Silicon Valley, and Boston.

IDG Capital Partners primarily focus on leading companies in consumer products, franchise services, internet and wireless application, new media, education, healthcare, new energy, and advanced manufacturing sectors. IDG Capital Partners invest in all stages of the company lifecycle from early stage to pre-IPO with investments range from US$1M to US$100M.

Backed by enormous support from International Data Group (IDG) and ACCEL Partners, IDG Capital Partners has a wide range of overseas market resources and a strong network.

The App Annie team will be in Los Angeles, June 6th to 9th for the E3 Expo (www.e3expo.com) and we'd love to have a date with you!

We'll be taking this opportunity to meet our users to learn more about how they use App Annie, and give some sneak previews for new products and services to be released soon.

If you'll be around, drop us a note at contact@appannie.com, we look forward to meeting you!

- The App Annie Team

The App Annie team will be in San Francisco next week for Game Developers Conference, and we'd love to meet you!

We'll be taking this opportunity to meet our users to learn more about how they use App Annie, and give some sneak previews for new products and services to be released soon.

If you'll be around, drop us a note at contact@appannie.com, we look forward to meeting you!

-The App Annie Team

Good news for our App Care users: sales data and reviews are are now importing for all users who have apps available on the Mac App Store!

This means all of the great performance-tracking views for iOS apps will now be available for Mac App Store apps as well. Market intelligence features such as top charts, rank histories, and featured listings should follow soon.

This support has been automatically added, so if you are using the same iTunes Connect account for your Mac and iOS apps, no further action is necessary!

We're keen to know how you think App Annie can better serve the needs created by the Mac App Store, so be sure to send an email to feedback@appannie.com with your thoughts!

Redwood Shores, CA – January 13, 2011: Smaato Inc. (www.smaato.com) the leading mobile ad optimization company today announced a new partnership with App Annie to deliver smarter analytics for mobile developers and publishers developing on the iOS. App Annie is an independent provider of App Store sales analytics and market intelligence. Screenshots are available at www.smaato.com/blog.

The App Annie iOS historical rankings features, part of App Annie market intelligence services, are incorporated into the SOMA platform that is easily integrated by registering at www.smaato.com/signup.

“Our partnership with Smaato is a proof of our commitment to help advertising networks provide more extensive statistics to their customers. It’s the first time we are integrating with a third party provider; Smaato’s vision was a perfect match with App Annie leading market intelligence services”, said Bertrand Schmitt, CEO of App Annie.

App Annie market intelligence services also provide information like the number of downloads needed to reach the top downloads lists in certain app stores. E.g.: On average in the US you need 3.5 times more downloads or revenues to reach top 25 compared to the top 100, but to reach from the top 25 to top 10 you need 1.6 times more downloads and 1.3 times more revenues. Furthermore compared to the US to reach the top 25, on average in France you need 6.3 less downloads, while in Germany you need 5.7 less downloads.

These statistics underline the intense competition inside the App Store, and thus the need for a well orchestrated marketing campaign.

“We are glad to partner with App Annie on providing more value and insights for our iPhone/iPad app developers. This service now helps our partners to monitor their success in the different markets and give them insights about the iOS marketplace“, said Ragnar Kruse, CEO & Co-Founder, Smaato Inc.

We're happy to say that iAd revenues are now included in all App Annie sales reports!

Whether on your sales view, dashboard, or daily email update, all revenue figures now include iAd income. That means one less place to check for an alternate revenue source, and more comprehensive sales summaries and reports.

Should you want to compare iAd revenue with your other revenue sources, just check your stacked revenue graph for a crystal clear breakdown:

Many thank to all the users who helped us test this feature. We'll be introducing an Alpha program for preview-testing in the near future, so stay tuned.

Should you have any feedback or suggestions regarding iAd support, please let us know at feedback@appannie.com.

App Annie users should notice something new arriving in their inboxes starting this morning: App Annie's Daily Report.

The daily report has a summary that shows:

• How much revenue was generated and downloads made from the previous day.
• How much those figures have changed from the same day last week.
• If any app is listed in the app store rankings (top 200).
• If any app is featured on the app store.
• If any app has been pulled from the app store.

App-specific data is also presented for each of your active apps:

• The latest ranks in all categories for your preferred store.
• New reviews since yesterday, with their average rating and the first 20 listed.

In case you'd rather not receive this email, you can configure your email preferences at the Account Settings page.

The daily report is something that our users have requested since App Annie launched, and it's something we have spent a lot of time thinking about and polishing. We will continue to improve this report in the future, and as always welcome feedback and suggestions from our users!

Starting today, App Annie is the first app tracking and analytics website to work fully on the iPad and iPhone.

Finally, you can hold your sales in your hands. And let us tell you, it feels phenomenal (really, it’s a dream).

We’ve revamped our entire graphing system to use a HTML5-powered solution, since the iPad doesn’t support Flash, and made many other iPad usability changes.

Our App Care users may have noticed a few other changes to App Annie as well. The update today also includes these updated reports:

• A redesigned dashboard focused on how your apps are doing “right now”

• Updated sales reports with more in-depth tabular data.

• An expanded “Countries” report, breaking down sales by countries over time.

Finally, we’ve introduced an important new feature to App Annie’s sales reporting: period comparisons. Figures shown on the dashboard and sales reports are now accompanied by percentages that show you exactly how much your sales have increased or decreased compared to the previous week, month, or selected period of time.

This is just another way to quickly and accurately pinpoint an important statistic, and period comparisons have been added in a way that makes the most sense for iPhone/iPad developers. For instance, the default dashboard comparison considers a period of 7 days, since app sales are known to fluctuate in a weekly pattern: peaking on the weekends and dipping lower over the week.

Thanks to everyone who has participated in the beta so far, and feel free to let us know what you think of this latest update!

Cheers,
The App Annie Team

Since we released screenshots of the iPad app store, Annie has been completely flattered by all the attention she's received.

Last night, Apple updated the main iTunes app store with iPad apps. Now that it's official, Annie has been working vigorously to integrate live iPad top charts in to our site, and we're happy to say her work has paid off! The result is a live chart of the top 100 iPad apps.

As with the regular top 500, the iPad Charts are updated daily, and you can filter them by category. You can also click on any app to see it's details and screenshots.

There are lots of new apps in the feed, and there will certainly be more as Apple finalizes approvals for the launch of the iPad tomorrow. Annie is particularly excited about Mirror's Edge for iPad, since she is a big fan of its heroine Faith Connors.

UPDATE 3/27: The latest top charts for iPad-specific apps can be found here.

While preparing for the iPad launch next week and searching for clues on what it might look like, we stumbled across the actual iPad feed for the app store. Here's how the app store home page will probably look like:

Even more interesting is that there are already some apps listed in the iPad-specific top ranking charts for top paid, free, and grossing apps. Among the apps listed are "HD" versions of Labyrinth 2 and Flight Control, and we've taken screenshots of each of the charts here: for Free/Paid, and Grossing.

App Annie herself is naturally very excited about the new iPad feeds, and expects to have them properly integrated into the site by April 3rd.

We all know what the top 100 apps are in a particular store and a particular category, but which apps are popular around the world and across categories?

While creating App Annie, we spent quite a lot of time coming up with different ways to show rankings across categories and countries. A cool visualization we cooked up along the way is the Top 5 Matrix.

The matrix gives an idea of which apps are achieving success across national and categorical boundaries, as well as which apps from Paid or Free are also making the most money.

If you're interested in one app, you can hover over its icon to reveal other appearances of the same app in the matrix.

By default, the matrix shows the top overall ranked apps across countries, but you can change this using the filters to the left. And as always, you can look back in time using the drop-down by the date.

Check it out at http://www.appannie.com/matrix/.

As developers, we always struggled to keep up on our apps in the app store. iTunes Connect just seemed inadequate, and accessing reviews and rankings through the iTunes browser was too slow and limited. It was like driving blindfolded — we had no answers to important questions such as where our apps were popular and what their highest rankings were.

Our solution was to create a tracking tool that automatically captured, aggregated, and visualized the data already available so we could see simple facts as well as more subtle trends. The tool has been so useful to us that we’ve decided to share it with the app development community.

We're happy to finally release App Annie in to the wild, and hope to get lots of feedback from other app developers. Here’s a quick summary of what she’s geared with out of the box:

• An "App Care" section that sports iTunes Connect integration with comprehensive reports on sales as well as rankings and reviews.
• A "Store Stats" section that contains all ranking information on all stores in all categories, visualized in comprehensive top 500 charts and unique at-a-glance graphical top 5 matrices, all armed with a variety of filtering options.

Whether you use App Annie to track your apps or to research the app store, we're sure that you will, as we did, find many interesting, quirky, and occasionally important patterns in the data. Please, share these discoveries with us, and don't forget to be liberal with your feedback on the site!

App Annie will be free for the duration of this open beta, but we do plan to eventually make "App Care" a premium subscription service. We expect the beta to last 6-12 weeks.

Be sure to subscribe to this blog and the "Ask Annie" newsletter to get updates on interesting analysis and research for the app store. And, if you have something you’re wondering about, feel free to use the site to ask Annie yourself.

Enjoy the site!
The AppAnnie Team, & App Annie herself