Bertrand Schmitt, CEO

Bertrand leads the charge at App Annie. He is a technology entrepreneur with 14 years of executive experience in the mobile, Internet and analytics space across Europe, US and Asia. Previously, he was VP Mobile for Gomez (web analytics) acquired in 2009 by Compuware for $295M, and before that he was COO and VP Marketing at Zandan (mobile analytics) acquired by Keynote Systems. Bertrand also held management / founder roles at Neocom Multimedia and Arkadia Netsystems. Bertrand holds an MBA from The Wharton School and a Master in Computer Science from ISEP, France. Outside of running tech companies, Bertrand is usually found trying out the latest gadgets and reading on his tablet.

Favorite apps: Skype, Kindle, Dropbox, Evernote, Reeder

Marshall Nu, CFO/COO

Marshall heads up the financial and operational aspects of App Annie. He joins us from sunny Los Angeles and brings a diverse mix of financial and corporate strategy experience with various top tier companies. He was previously an associate at Shamrock Capital Advisors, a media-focused private equity firm and prior to that worked in M&A for Anschutz Entertainment Group (AEG). Marshall is a graduate of UCLA.

Favorite Apps: Pleco, iMessage, Words with Friends, Mint

Frederic Thuard, EVP

Fred handles sales and business development at App Annie. He brings his veteran experience in broadcast and mobile media. After 10 C-level years in business & corporate development for leading media groups, Fred founded and built multiple start-ups over the last decade covering mobile finance, mobile search, mobile music and today mobile analytics. Graduted from Sorbonne University (Celsa) & INSEAD, France.

Favorite Apps: Skype, Flipboard, Dropbox, News Republic

Oliver Lo, VP Marketing

Oliver is responsible for App Annie’s brand and marketing. He brings a wealth of experience in marketing, social media and gaming. Prior to App Annie he was the Product Lead for Zynga China and previous to that the Marketing Lead for XPD, a social gaming start-up that was acquired by Zynga. Back in London, Oliver was working at ad agencies creating brand campaigns for international brands like Virgin, Ikea and Diageo. Oliver graduated from the University of Cambridge.

Favorite Apps: Whatsapp, Reeder, Cut the Rope, Instagram

Jacky Wang, Chief Architect

Jacky is in charge of the technology and architecture behind all App Annie products. He has spent more than a decade developing software for IT companies in China and was an early member of the Exoweb team. Jacky is the whizz kid behind App Annie’s technology and is very passionate about data mining, as well as Agile methodologies. Jacky graduated with an MSC Information Technology degree from ChongQing University.

Favorite Apps: Meebo IM, Gmail, Browser, Music Player

Lylian Kieffer, VP Engineering

Lylian heads up the engineering team at App Annie. He spent many years in the mobile monitoring space leading the mobile engineering at Zandan and later at Gomez, spearheading the creation of the Active Mobile product. Zandan was acquired by Keynote Systems and Gomez by Compuware. Lylian graduated with a Computer Science degree in France.

Favorite Apps: Skype, Zendesk, Nike+, Instagram, Pleco